With over 20 years of digital & business experience, Sarah Jordan has co-founded YOU.underwear, an ethical underwear brand with a mission to help African women get better access to clean undergarments. YOU.underwear has been funded a year ago but the end of last year turned out to be the perfect opportunity to run a crowdfunding campaign on Kickstarter.
Sarah and her co-founder raised over £20,000 through crowdfunding and in this edition of Masterclass Talks she gives un an insight into how the concept of ethical underwear came to life, why did they decide to get funds through crowdfunding and how this impacted the business.
What are the main benefits of running a crowdfunding campaign for your business?
What role does social impact play in your campaign?
What drives people to fund your idea?
How to leverage your current audience to broaden your reach?
Watch the interview in full to get an insight into how much work it takes to run your own crowdfunding campaign, the unique value it brings to your company and hear the advice that Sarah would give herself if she could go back in time to the start of the campaign.
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